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were already giving as much as could reasonably be expected; but that

intimations of support which sounded substantial had been received

from the local business community and service groups (although some

of those offers may be specific - for particular portions of the work

in which the donors were interested). He was about to launch a public

appeal ("for the whole restoration, not just for Phase One"), utilising

local media, including radio and television. In all of this he was

obviously playing to the wider civil community, yet he was unhappy

handling questions about the tourist trade, emphasising that he

sought restoration of St. James' primarily because it was his parish

church, and only secondarily because it was an historic building -

although very much aware of the importance of that historicity ("of

which, incidentally, there is very little elsewhere in Bradford").

This dichotomy of thought - in this case a willingness to use business

methods, yet reluctance to recognise them as such - pervades much of

church financial management and is particularly difficult for an out-

side researcher to handle. In the case of St. James' it went as far

as recognising that the restored building would need a constant level

of heating throughout the week if the hatchments, etc. were to be kept

in good condition; making an approach to a university expert to ascer-

tain whether solar heating might be more economical than fuel (the

expert's response suggested that it would not); yet failing to keep

any statistics (even if only by using sampling methods) of the number

of visitors to the church and therefore not knowing the potential in-

come to be derived therefrom. These are points which an outsider must

accept rather than criticise, but they do tend to obfuscate an analy-

tical approach. (The Incumbent did though later suggest that "the

number of people that come to Tong at the weekend can vary from 100

to 300", most of whom could be expected to visit the church, and that

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